Step 1: Get the facts, then get creative
Our challenge for you is to create a short, original video that's informative, enlightening and makes a compelling case for the importance of colon-cancer screening and prevention.
How you send that message is largely up to you, but here are a few things to keep in mind:
- Logos/Branding: You must include the logo and Web site address for End Colon Cancer Now, http://www.endcoloncancernow.org, and the logo for Fred Hutchinson Cancer Research Center in your video.
- Length: Your video must be either 30 seconds or 60 seconds long.
- Number: You can submit as many entries as you like.
- Judging criteria: Our panel of judges will be looking for five criteria:
- overall presentation
- Messaging: The winning videos will incorporate some or all of the following messages:
- Getting screened for colon cancer can save your life
- The risk of colon cancer increases around age 50
- Ask your doctor about the importance of colon-cancer screening
- Encourage anyone you know around age 50 to get screened for colon cancer
- Content: You need not be a scientist or physician to win this contest, but you need to be accurate, so be sure to brush up on our on the facts about colon cancer. Here are a few links to get you started:
- Medium: As long as you can upload your video to YouTube, you can shoot it however you like — digital video or 16 mm, a Webcam or your cell phone.
- Restrictions: Your submission may not contain materials that are copyrighted or otherwise subject to third party proprietary rights, including privacy and publicity rights, unless you own those rights or have permission from their rightful owner to use the content. The Hutchinson Center will require sufficient written documentation to establish that you have properly obtained lawful permission to incorporate names, voices, signatures, photographs, likenesses, identities, persons or materials (including music) used in your submission or that the same are in the public domain. We also won’t accept anything that’s false, misleading, unlawful, obscene, pornographic, defamatory, libelous, threatening, harassing, hateful, or offensive to any racial, ethnic or other group. Participants in videos will be required to sign release forms.
- Style/Genre: Anything goes — animation, drama, still art, comedy or documentary, to name a few.
- Deadline for submissions: The end of the day (11:59 p.m. PST, to be exact) on January 30, 2009.
- Prizes: Winners will be announced on or around March 15, 2009.
- The grand-prize winner will receive $2,500.
- The two first runners-up will receive $1,000 each.
- The two second runners-up will receive $500 each.
- Official rules: Be sure to read them here. »